Pure Michigan, McCann Detroit and TRLY Win Digiday Content Marketing Award for Best Use of Data

 

May 6, 2022

Congratulations to our partners at Pure Michigan and McCann Detroit for winning the Digiday Content Marketing Award for Best Use of Data! Partnering with our TRLY creative team, they used Data-Driven Creative to engage travelers in several midwest markets.

Getting consumers to travel by car to easily reach vacation spots is always an attractive lure – and our partners did just that. Leveraging data-driven media, reach solutions and behavioral targeting, Pure Michigan created vacation locations for 20 midwest markets. One target market, Traverse City, was highlighted for traveling to Port Austin and Tawas City. In Chicago, Marquette and Ironwood were highlighted. From a single video source, 1,000 executions were created – garnering some 25,000 viewer engagements about Michigan travel.

The partnership was so successful that our in-house creative studio, TRLY was also nominated for Content Marketing Partner of the Year Award.

To explore all the winners – click here.