The 2020 holiday shopping season will look a little different. Is your brand ready?
- 41% of consumers reported decreased comfort with shopping in person
- Over 75% of shoppers plan to do at least half of their shopping digitally
- Over 50% of Americans report they will watch more TV and browse the internet more frequently during the upcoming winter months.
To learn more about what to expect from the 2020 holiday shopping season, download our Holiday Insights report below.
71% of US adults plan to do more than 50% of their holiday shopping digitally. (eMarketer)
Reach Holiday Shoppers
- Past Purchase Behaviors
Target people who made holiday purchases across various products and stores in Q4 2019
- Web Behavioral Audiences
Identify Black Friday Deal shopper personas based on digital and physical behaviors
- Predictive Social Audiences
Reach consumers actively engaged with trending holiday shopping content
- TV Viewership Audiences
Increase brand ad frequency, competitively conquest or reach holiday content viewers