Inventory Insights, Control Bidding, Comscore Predictive Audiences and New TV Marketplace Deals
This month we’ve introduced a variety of features to enhance our DSP including Inventory Insights, Control Bidding, Comscore Predictive Audiences and new TV Marketplace deals.
Our new Inventory Insights display campaign delivery down to the app and domain level so you can optimize your campaign in real-time.
Previously available in Report Builder, our Inventory Insights are now displayed in the Campaign Overview dashboard and are available in a compact or an expanded view. Each view will update information based on the filters set up in the campaign overview page.
Within the compact view, you can see the breakout of your impressions. Here, you can click into the pieces of the pie to view additional metrics such as “spend” and “completion rate.”
The Inventory Insights expanded view organizes app and domain delivery information by screen type. Here, you can toggle between tabs to view the top 10 performing apps and domains for each screen along with delivery and performance information to optimize your campaign.
Lastly, within Inventory Insights, you can download a CSV file to view a detailed list of all of the apps and domains that make up your campaign. This can be downloaded from the compact or expanded view and will help you to understand your campaign delivery across all supply.
Have you ever wondered if your advertisement is resonating with consumers? With our new Control Bidding feature, you can determine the effectiveness of your creative and the likelihood of conversion against your targeted audience.
How It Works:
Our Control Bidding feature allocates a fraction of impressions from your campaign to create a control group. Members of this group are not shown your campaign messaging, but the targeting and other campaign settings remain the same. Upon campaign completion, you can then compare campaign success metrics between the exposed and control groups to determine the effectiveness of your creative messaging.
Comscore Predictive Audiences
We have partnered with Comscore to activate Predictive Audiences so you can reach a variety of audiences across CTV, web, and app without relying on cookies or other user identifiers.
Within TVDSP, you can now access 800+ target segments such as TV Viewership, OTT / Gaming, Personas, Location, B2B, Life stages, Retail & Commerce to align with your specific campaign needs.
TV Marketplace – New Deals
In early May we will be adding 15+ new packages to our TV Marketplace to align with some of the biggest tentpole events this quarter such as Triple Crown Races, NBA Finals and July 4th Fireworks. We are also adding new publisher direct deals for ViacomCBS, Minute Media, MLB and more.
To learn more about TV Marketplace, click here.
Streamlined Video Asset Creation Workflow, New Creative Asset API and Content-Level Targeting
This month, we have introduced a variety of features to enhance our DSP including a streamlined Video Asset Creation Workflow, a new Creative Asset API and Content-level Targeting.
Video Asset Creation Workflow
The Video Asset Creation Workflow has been redesigned to simplify the video upload process. All assets can now be created directly within your placement set-up for both video assets and third-party tags to mirror our Display and Audio workflows.
How It Works:
To begin adding your assets to your placement, select the Creative Package card from your Settings.
All video assets now reside within a “Creative Package.” Here, you can select whether you want to upload new assets, select from existing assets, or use a third-party tag. After you’ve added your assets you will see the name of the file which you can edit before saving.
After adding your assets, you must fill out both the Creative Category and Screen Type. NOTE: You will only be able to add the screen types selected within your placement as targeting options. If your placement is not targeting Desktop, for example, Desktop will not appear in the dropdown as a choice.
You can also preview your video ads by clicking the “play” icon.
The creative flight dates are automatically set to match the start and end date of each placement. You can shorten the flight dates, but they cannot extend past the “end” placement date. You can also add in multiple flights but please keep in mind if there is a break between flights, your creative will not deliver on those days.
Additionally, all assets are set to evenly rotate by default, but you have the option to custom rotate.
Lastly, add in your click re-direct URL as well as any tracking pixels once the pixel pop-up appears. You can add separate pixels per asset or pixel all assets to avoid editing each one individually.
Creative Asset API
The Creative Asset API streamlines the creative upload process and allows you to upload creative to your Account’s Asset List without logging in to the DSP. From there, you can easily assign uploaded assets to your placements. You can also retrieve a list of your creatives within TVDSP to ensure everything is assigned properly and running as planned, leaving little room for error.
Content-level Targeting is now available for activation in the TVDSP and allows you to deliver ads within relevant video content across CTV and all-screen video. This capability enables you to target 16+ genres (e.g., Action, Comedy, Sports) across digital screens by tapping into segments that are derived from direct publisher data via our SSP (Unruly) and third-party sources.
This capability also addresses the need for more privacy-conscious, granular targeting solutions.
Our new Content Targeting solution can be found in the TVDSP under Placement Setup.
New TV Marketplace Deals and the Enhanced TV Intelligence Solution
TV Marketplace – New Deals
Late last year, we launched TV Marketplace in our DSP platform to streamline your ad buying process for TV-centric deals with intuitive discovery, turnkey campaign activation and customization across Connected TV (CTV) and all-screen video.
Within TV Marketplace, you can also filter for deals based on CPM range, volume, category or your “favorites,” and you can customize a deal if desired.
Now, we are adding 15+ new packages to align with some of the biggest tentpole events this quarter such as March Madness, The Masters Tournament and NBA, Valentine’s Day and upcoming award shows like the GRAMMYs. We are also adding new publisher direct deals for AMC, TiVo, Scripps Networks and more.
As a reminder, to access the TV Marketplace, click on the storefront symbol on the left navigation bar.
To activate a TV Marketplace deal within your placement:
1) Navigate within your placement set-up to the “Inventory & Bidding Methodology” card. Select media from Private Marketplaces (PMP Deals).
2) Slide the toggle for “Private Marketplace.” A search box and list will appear. Type in the name of the TVM deal you’re looking to activate.
3) Check off desired inventory and hit “save” to target the deal.
We are expanding our TV Intelligence solution to help you more effectively reach and measure TV viewing audiences with precision and scale. Our enhanced solution leverages a diversified blend of TV viewership data sourced from 18 different cable operators as well as ACR data from a combined 44MM US households to create granular, customized and scalable audience segments based on linear and streaming behaviors.
Within the DSP, you can choose from 125+ pre-built audience segments or we can help build something custom based on your specific campaign needs.
To add TV Intelligence segments to your deal, click on the drop-down menu within the “audience” tab.
Maximize the Impact of Your Advertising Dollars with Tremor Video’s New Forecaster Tool
We know how important it is to remove the guesswork around planning your programmatic advertising buys. That’s why we have enhanced our Tremor Video DSP by launching the new Forecaster tool to help you plan, budget, and optimize your CTV and all-screen video campaigns before spending a single penny.
The Forecaster allows you to put your campaign objectives front-and-center and adjust campaign settings pre-launch. Key benefits include:
- Maximizing your investment and saving costs by effectively allocating spend
- Optimizing placement performance with real-time updates
- Adjusting targeting and bidding strategy prior to campaign launch to deliver measurable results
Key features in the Tremor Video Forecaster include:
- Forecaster Dashboard: provides projected impressions based on campaign goals
- Placement Health Bar: determines if your placement settings will satisfy your projected campaign goals
- Spend Simulation Console: displays the minimum budget required to reach your impression goals
Introducing TV Marketplace, Programmatic Guarantee for Audio and Troubleshooting
As a leader in the CTV and video advertising ecosystem, we are constantly evolving the Tremor Video DSP platform to simplify the buying process for our self-service clients. This month we are introducing a variety of new features including TV Marketplace, Programmatic Guarantee for Audio and Troubleshooting.
TV Marketplace is a centralized platform designed to streamline your ad buying process for TV-centric deals with intuitive discovery, turnkey campaign activation and customization across Connected TV (CTV) and all-screen video.
We have made it easy for you to optimize your campaigns and maximize media spend by choosing from over 60+ curated deals ranging from TV viewership-based deals to direct publisher deals.
Within TV Marketplace, you can filter for deals based on CPM range, volume, category or your “favorites.” You also have the option to customize a deal if desired.
To get to the TV Marketplace, click on the storefront symbol on the left navigation bar.
2) Slide the toggle for “Private Marketplace.” A search box and list will appear. Type in the name of the TVM deal you’re looking to activate.
3) Check off desired inventory and hit “save” to target the deal.
Programmatic Guarantee for Audio
Activate Tremor Video’s new Programmatic Guarantee for Audio to secure audio supply and guarantee campaign delivery. Previously, this capability was only available for video placements. To implement the Programmatic Guarantee when adding a new audio placement, select the subtype, specify budget, start date, end date and deal ID. Like other audio placements, be sure to also add your creative assets to the Creative Package card.
To find out more about our audio offering please reach out to your Tremor Video Sales Representative or click here.
Need help troubleshooting a delivery issue in the Tremor Video Self-Service DSP? With our new beta “Troubleshooting” function, we can help you identify and solve the most common roadblocks with step-by-step solutions.
Where is Troubleshooting Located?
Open an active placement and click the “Troubleshooting” panel at the top.
How Do I Use Troubleshooting?
The Troubleshooting tool can be used on placements in “running status” and can pull up metrics from the last 7 days. Recommended actions for each placement can be found in the “Help Center” under Placement Management > Placement Troubleshooting.
Some key areas the tool can help with include:
Placement Settings – flags which settings are blocking requests.
Rejection Rate (%) – displays the rejection rate for a specific placement. This is displayed via a bar chart. Placements with the longest bars can be optimized to increase scale.
To learn more about Troubleshooting, please reach out to your Tremor Video Sales Representative.
Introducing New Targeting, Campaign Reporting and Brand Suitability Features
As the leader in the digital video space, we are constantly innovating our DSP to meet the needs of our clients. This month, we are introducing several platform enhancements including city targeting, campaign CSV data download, audience group creation, reach and frequency reporting, and DoubleVerify brand suitability segments.
Save time creating new campaigns by using the new “Copy Campaign” button to replicate existing campaigns, placements and their corresponding settings. This function allows you to make up to five copies of the same campaign at the same time. Once copied, all placements are set in a “Planning” status that allows for editing.
The Copy Campaign Button is located under the Campaign Name
Reach & Frequency Reporting
Understand unique audience reach at the placement level using our new reach and frequency reporting tool. This capability allows you to view incremental reach and the average number of ad exposures per user. Using the DSP Report Builder, navigate to the “Dimensions & Columns” tab, select the “Reach and Frequency” report and then select to view aggregated data or by date. Here you can also define the reporting period by selecting a date range in the “Filters” tab.
Select the new “Reach & Frequency” dropdown option from within the Dimensions & Columns tab of your Report Builder
Campaign CSV Data Download
Review, download and share your campaign data from the Campaign Delivery Card with the new “Campaign CSV Download” feature. To download this data, press the “download” icon on the top right-hand corner of the delivery graph. To download data for specific dates or placements, use the date and placement filters at the top of the campaign page for your desired time period. When pulling a report across multiple days, the information will be broken down in daily increments. However, when pulling data for a single date, an hourly report will be generated.
Audience Group Creation
We have simplified the Audience Group creation process. Instead of navigating to the “Audience Group” page, you can now create an Audience Group directly within your placement.
After you’ve selected your desired segments in your placement, click on the “Create Audience Group” button. This will generate a pop-up window for you to enter the Audience Group name and create the group. Once created, if edits are needed for the Audience Group or underlining segments, they can be made on the Audience Group page.
Enhance your geo-targeting campaigns even further with the new precision city targeting tool, which allows you to target audiences by city throughout the United States and Canada. To enable this targeting tool, navigate to the Placement set-up page, from there you will see a new city search bar. Enter the city you want to target. You can also select to include or exclude the location.
In the future, you will be able to pull each targeted city into the Report Builder.
DoubleVerify Standard Brand Suitability Segments & Authentic Brand Suitability Segments
Tremor Video is expanding its suite of brand safety tools to include two new solutions from DoubleVerify that will allow you to activate brand safety controls across your Programmatic buying platforms and control where ads are placed.
Standard Brand Suitability Segments
Within the Tremor Video DSP, you can now activate over 54+ of DoubleVerify’s “Standard Brand Suitability Segments” via a new safety toggle. To enable access to these segments, please work with your CSM to turn on the toggle in your account settings. Once enabled, you can carry out avoidance targeting by selecting the DoubleVerify Brand Safety card and your desired segments.
Authentic Brand Suitability Segments (ABS)
The other DoubleVerify brand safety offering is Authentic Brand Suitability (ABS), a pre-bid brand Suitability targeting solution. With ABS targeting, you can implement inclusion
Unlike the Standard Brand Safety segments, the ABS segments cannot be activated directly within the DSP user interface. To activate ABS, you must have a Programmatic Targeting Profile set up within DV’s Pinnacle dashboard. To set up this targeting profile, work with your CSM. Once your profile is activated in DV, your CSM will be able to set up a deal in the Tremor Video DSP that includes ABS targeting.
Maximize Performance with Enhanced Campaign Analytics
As DSPs evolve and campaign management workflows become more complex, advertisers require dashboards and reporting systems that are easy to navigate so they can adjust campaigns in real-time and, ultimately, drive return on ad spend. In recent months, Tremor Video has made a number of updates to our DSP to simplify the user experience within our platform.
Clients can now access a modernized Campaign Overview page within the Tremor DSP with interface enhancements and analytics features that are essential to launching successful campaigns.
In addition to the releases below, there will be ongoing feature updates to this area of the DSP with six platform enhancements lined up over the next few quarters.
When you navigate to the Campaign Overview page, you’ll notice one of the major updates is a completely redesigned Campaign Graph with several new bells and whistles. The new graph provides a constant view of how a campaign is delivering by surfacing key metrics such as: delivery status (is the campaign spending/pacing on track or under-delivering?), gross spend, impressions, gross eCPM, and KPI performance.
To access this new graph, navigate to a specific campaign via the campaign list on the homepage, or by searching for a campaign or placement in the search bar. This will open the campaign page, and you will see all the new enhancements listed above.
Additionally, the Help Center documentation in the DSP has been updated to include definitions and detailed explanations on all metrics.
Campaign User Interface & Placement Filtering
There are several platform modifications to assist with streamlining workflows within your campaign
s, while also making your navigation experience more user friendly.
Placement Status (Before) & Placement Status (After)
When you open a campaign, you will notice that your placements are sorted more intuitively. Placements are now automatically sorted in the following order: 1) placements that are running, 2) placements with the fewest days remaining on the flight, 3) placements that have the highest under delivery. This organization will help you see the placements that need attention by populating them at the top of the list.
Placement KPI Filtering
You can now filter placements to those with an underperforming KPI (e.g., completion rate) to save you time digging through placements that need your attention.
To start filtering placements based on performance, navigate to the “Performance” tab of the campaign graphs when you see the underperformance flag. You will see a flag next to the KPI(s) that is/are underperforming. Click the filter button next to the flag of the KPI you want to troubleshoot. The placement list will then filter by the placements that are underperforming against the selected KPI goal. Once you are done, you can clear the filters by selecting the filter button next to the KPI, or at the top of the page. When your KPI is back on track for all placements, you will no longer see the flag, as this feature is only available for underperforming KPIs.
Placement Campaign ID Filtering
Additional placement filtering options have been added to the Campaign Page so you can filter by one or multiple campaign IDs. Previously you had to filter placements by the entire placement name which required copying the entire placement name into the search bar.
To filter placements by ID, add the IDs you want to filter into the search bar (for multiple IDs, separate them with a comma as shown in the image above). Select the placements you want to view on the page, and press apply.
Campaign Bidding & Impression Tracker
Additional insights and analytics have been added to the Campaign Graphs so you can scrutinize campaign performance and adjust campaign tactics as needed. You can now track bids made against impressions in a campaign to help understand your win rate.
To see how much a campaign is impressing in relation to how much it is bidding for a specific placement, use the filters at the top of the page or the quick filter on the placement list to select the placement you want to focus on. Navigate to the “Impressions” tab in your campaign (bids made will not be selected by default). 1. Click “Bids Made” under the chart to view this information (selecting Bids Made will activate a secondary data series). 2.Use the tooltip to see the number of bids made against actual impressions delivered.
Search Placements Using Partial Search
Search and discovery processes can be extremely time-consuming without the proper search techniques embedded in your DSP. You can now search for placements by typing partial placement names or placement IDs in the placement search bar on the campaign page with the new “Partial Search” capability. As you type words in the search bar, the search results are narrowed down to find placements with matching letters. Search terms must be spelled correctly to narrow down the search.
To use the new Partial Search capability, navigate to your placement page and click the placement filter. Then click on the search bar next to “Placement” and start typing text specific to the placement(s) you are looking for. Select the placements you want to view, press “Apply” and the page will filter to your selected placements.
These features are now live in your Self-Service DSP Campaign Overview Page.
Be Seen AND Heard with New Campaign Capabilities
Tremor Video’s DSP now enables Programmatic Audio and Display to complement multi-channel video strategies
Consumers are constantly navigating through various types of content such as web articles, podcasts, videos, and other types of content as they move throughout their customer journey.
As your competitors strive to capture your audience’s attention span with new forms of engagement, it’s more important than ever that your messaging is customized based on where your audience is in their customer journey. To help increase the impact of your brand message at each stage of your customers’ journey, you can now run Programmatic Audio and Display campaigns through Tremor Video’s DSP. Our platform has the versatility to run multi-channel or stand-alone audio, display, and video campaigns to help fulfill your brand objectives and priority KPIs.
The expansion of Tremor Video’s DSP to support these new channels and formats ensures that you can execute a messaging strategy that will resonate with consumers when and where it matters most.
Placement Type drop-down window for selecting what type of campaign you wish to run.
When adding a new placement to a campaign, you can now choose to add audio placements to enable bidding on audio inventory. Access several new audio-centric targeting capabilities and advanced reporting metrics so you can reach your desired target audience and maximize performance.
Additionally, Tremor now has access to a host of premium audio supply partners, that advertisers can tap into to reach listeners at scale across FM/AM broadcast, streaming music and podcast inventory types. To set up an audio placement, follow these simple steps:
- Select “audio” from the drop-down placement bar
- Once audio is selected, you will see the corresponding audio icon to confirm you’ve properly selected it.
- From here you can choose from a variety of new placement settings specific to programmatic audio including different audio feed types (music services, am/fm broadcast, podcast) and audio placement types (pre-roll, mid-roll, post-roll).
- To finalize the placement setup, add additional placement settings such as screen type, inventory type, and any other placement settings applicable to your audio campaign.
Tremor Video’s DSP also offers programmatic display campaigns and follows the same setup workflow as previously mentioned with programmatic audio.
You can choose from new display-centric settings like display placement type (above the fold, below the fold, header, footer, sidebar, full screen), creative asset type (site served or third-party tags), and all of your other standard programmatic settings.
Later this year, you can expect these offerings to evolve as we introduce new features and functionality. These features are now live in your Self-Service DSP Placement page.
Increase Product Knowledge With New In-Platform Helpers
As a self-service user, you should be able to intuitively use all the platform features and functionalities with ease. Through the newly added “In-Platform Helpers” and “Hosted Knowledge Guides,” you will be able to speed up product knowledge and increase accuracy in your campaign delivery.
Strengthen DSP Skill Sets To Deliver Campaign Efficiency. As new features are released, we want you to be able to learn about these features as quickly as possible and request direct support from within the platform when needed. In-Platform Helpers and Hosted Knowledge Guides are a great way to improve understanding of specific functionality within the platform without losing your focus.
To aid in onboarding new users or to find out about new features, you can now rely on “In-Platform Helpers.” Once a new DSP feature has been rolled out, you will find small question mark icons scattered throughout the interface which you can click on to learn more about that feature or change in the platform. After you’ve viewed the helper, it will remain active in the interface until after a specified time period determined by platform users.
Hosted Knowledge Guides
Sometimes you will need advanced learning materials to ramp up on a feature or process in the DSP. To improve platform education and guide users through processes, you can utilize Hosted Knowledge Guides that contain articles within a certain platform category like “How To Setup A Campaign” for a controlled and educated experience. To access this help guide, click the “Help” button in the top right-hand corner of the current DSP interface page you are on. From there, a pop-up assistant window will display on the user interface to point you to all of your in-app knowledge and support channels.
In-Product Feedback Form
If you come across issues in the DSP, or want to request a new feature or modification, you can now use the “Feedback Form” located in the Hosted Knowledge Guides to submit feedback without ever having to leave the user interface.
These features are now live in your Self-Service DSP Campaign List and Placement List.
Experience a Fresh New Homepage Interface
As a Tremor Video Self-Service user, you can now quickly assess how all of your campaigns are performing and easily drill in on specific flights via the newly redesigned Homepage Dashboard!
Enhanced Design With You In Mind. Our redesigned homepage has been custom built for you – with our sleek and intuitive interface, you can quickly activate and monitor your campaigns while uncovering the key performance insights and results you need.
There are two ways to view this dashboard. When you log into the platform you will automatically land on this interface where you will see the new layout that includes an aggregated view of all your campaigns, how they are performing on an hourly/monthly basis, current pacing status, and eCPM so you can easily monitor the campaigns that are important to you. When you’re working on another page in the platform, you can navigate to the Campaign tab on the left-hand side of the interface and select Campaign List to view the new interface.
Meet the New Suite of Campaign Setup Tools
Previously when you wanted to update several placement fields, you needed to expand each placement and update each field individually. Now, you can save time by updating multiple fields simultaneously in a single placement or across hundreds of placements in your campaign with our new suite of campaign tools that help you:
- Modify placement fields in your campaign overview dashboard with new Quick Editing tools
- Update multiple placement setup cards collectively with the new Bulk Editing tools
- Set up direct 1-to-1 deals with publishers through the Programmatic Guarantee placement setting
The new Quick Editing tool allows you to select several placements within the campaign overview dashboard and quickly edit multiple fields simultaneously by choosing a view setting. To select a specific view setting, click on the view icons on the center left-hand side of your campaign overview dashboard. You can then immediately update placement budgets, dates, bidding, and goal fields across all of the selected placements without opening them individually.
Bulk Editing is all about saving time when editing campaigns by making it easy to update placement cards across all of your placements. To do this, you select your desired placements in your campaign overview dashboard and input your new targeting, audience segments, and other setup parameters you’d like to apply!
There will be times when you want to transact on a 1-to-1 basis with publishers. This can be done through the Programmatic Guarantee setting within the DSP. Reach out to your account manager to activate. Once activated, you will be able to select the new Programmatic Guarantee option from the drop-down option on the center left-hand side of your placement dashboard. After inputting your setup parameters, you’ll be able to transact directly with publishers by using a Deal ID!