JUST RELEASED: Be Seen AND Heard with New Campaign Capabilities
Tremor Video’s DSP now enables Programmatic Audio and Display to complement multi-channel video strategies
Consumers are constantly navigating through various types of content such as web articles, podcasts, videos, and other types of content as they move throughout their customer journey.
As your competitors strive to capture your audience’s attention span with new forms of engagement, it’s more important than ever that your messaging is customized based on where your audience is in their customer journey. To help increase the impact of your brand message at each stage of your customers’ journey, you can now run Programmatic Audio and Display campaigns through Tremor Video’s DSP. Our platform has the versatility to run multi-channel or stand-alone audio, display, and video campaigns to help fulfill your brand objectives and priority KPIs.
The expansion of Tremor Video’s DSP to support these new channels and formats ensures that you can execute a messaging strategy that will resonate with consumers when and where it matters most.
Placement Type drop-down window for selecting what type of campaign you wish to run.
When adding a new placement to a campaign, you can now choose to add audio placements to enable bidding on audio inventory. Access several new audio-centric targeting capabilities and advanced reporting metrics so you can reach your desired target audience and maximize performance.
Additionally, Tremor now has access to a host of premium audio supply partners, that advertisers can tap into to reach listeners at scale across FM/AM broadcast, streaming music and podcast inventory types. To set up an audio placement, follow these simple steps:
- Select “audio” from the drop-down placement bar
- Once audio is selected, you will see the corresponding audio icon to confirm you’ve properly selected it.
- From here you can choose from a variety of new placement settings specific to programmatic audio including different audio feed types (music services, am/fm broadcast, podcast) and audio placement types (pre-roll, mid-roll, post-roll).
- To finalize the placement setup, add additional placement settings such as screen type, inventory type, and any other placement settings applicable to your audio campaign.
Tremor Video’s DSP also offers programmatic display campaigns and follows the same setup workflow as previously mentioned with programmatic audio.
You can choose from new display-centric settings like display placement type (above the fold, below the fold, header, footer, sidebar, full screen), creative asset type (site served or third-party tags), and all of your other standard programmatic settings.
Later this year, you can expect these offerings to evolve as we introduce new features and functionality. These features are now live in your Self-Service DSP Placement page.
Increase Product Knowledge With New In-Platform Helpers
As a self-service user, you should be able to intuitively use all the platform features and functionalities with ease. Through the newly added “In-Platform Helpers” and “Hosted Knowledge Guides,” you will be able to speed up product knowledge and increase accuracy in your campaign delivery.
Strengthen DSP Skill Sets To Deliver Campaign Efficiency. As new features are released, we want you to be able to learn about these features as quickly as possible and request direct support from within the platform when needed. In-Platform Helpers and Hosted Knowledge Guides are a great way to improve understanding of specific functionality within the platform without losing your focus.
To aid in onboarding new users or to find out about new features, you can now rely on “In-Platform Helpers.” Once a new DSP feature has been rolled out, you will find small question mark icons scattered throughout the interface which you can click on to learn more about that feature or change in the platform. After you’ve viewed the helper, it will remain active in the interface until after a specified time period determined by platform users.
Hosted Knowledge Guides
Sometimes you will need advanced learning materials to ramp up on a feature or process in the DSP. To improve platform education and guide users through processes, you can utilize Hosted Knowledge Guides that contain articles within a certain platform category like “How To Setup A Campaign” for a controlled and educated experience. To access this help guide, click the “Help” button in the top right-hand corner of the current DSP interface page you are on. From there, a pop-up assistant window will display on the user interface to point you to all of your in-app knowledge and support channels.
In-Product Feedback Form
If you come across issues in the DSP, or want to request a new feature or modification, you can now use the “Feedback Form” located in the Hosted Knowledge Guides to submit feedback without ever having to leave the user interface.
These features are now live in your Self-Service DSP Campaign List and Placement List.
Experience a Fresh New Homepage Interface
As a Tremor Video Self-Service user, you can now quickly assess how all of your campaigns are performing and easily drill in on specific flights via the newly redesigned Homepage Dashboard!
Enhanced Design With You In Mind. Our redesigned homepage has been custom built for you – with our sleek and intuitive interface, you can quickly activate and monitor your campaigns while uncovering the key performance insights and results you need.
There are two ways to view this dashboard. When you log into the platform you will automatically land on this interface where you will see the new layout that includes an aggregated view of all your campaigns, how they are performing on an hourly/monthly basis, current pacing status, and eCPM so you can easily monitor the campaigns that are important to you. When you’re working on another page in the platform, you can navigate to the Campaign tab on the left-hand side of the interface and select Campaign List to view the new interface.
Meet the New Suite of Campaign Setup Tools
Previously when you wanted to update several placement fields, you needed to expand each placement and update each field individually. Now, you can save time by updating multiple fields simultaneously in a single placement or across hundreds of placements in your campaign with our new suite of campaign tools that help you:
- Modify placement fields in your campaign overview dashboard with new Quick Editing tools
- Update multiple placement setup cards collectively with the new Bulk Editing tools
- Set up direct 1-to-1 deals with publishers through the Programmatic Guarantee placement setting
The new Quick Editing tool allows you to select several placements within the campaign overview dashboard and quickly edit multiple fields simultaneously by choosing a view setting. To select a specific view setting, click on the view icons on the center left-hand side of your campaign overview dashboard. You can then immediately update placement budgets, dates, bidding, and goal fields across all of the selected placements without opening them individually.
Bulk Editing is all about saving time when editing campaigns by making it easy to update placement cards across all of your placements. To do this, you select your desired placements in your campaign overview dashboard and input your new targeting, audience segments, and other setup parameters you’d like to apply!
There will be times when you want to transact on a 1-to-1 basis with publishers. This can be done through the Programmatic Guarantee setting within the DSP. Reach out to your account manager to activate. Once activated, you will be able to select the new Programmatic Guarantee option from the drop-down option on the center left-hand side of your placement dashboard. After inputting your setup parameters, you’ll be able to transact directly with publishers by using a Deal ID!