Engage the next generation of TV viewers in the Evolving Living Room.
70% of consumers multitask while watching TV and brand recall plummets by nearly 50% when a viewer uses a second screen (eMarketer). Our solution? Retarget viewers with 1:1 messaging in real-time across all screens and platforms by utilizing exclusive Alphonso TV viewership data.
Engage consumers on the largest screen in the house, with the power of digital.
Connected TV (CTV) is rapidly replacing traditional cable as 75% of US households now own at least one CTV device and over 55% of the US population are CTV users (eMarketer). As the new centerpiece of the modern living room, CTV offers a fully viewable, non-skippable, premium video viewing environment that allows brands and marketers to reach unique audiences through the landscape of television.
The precision of digital on TV.