Take TV Advertising to the Next Level
Launching this May, our TV Intelligence solution will leverage an expansive set of television viewing and audience data coupled with captivating video creative to support advertisers’ TV and cross-device media strategies. Key benefits will include:
- Precision-Based Audience Reach: Blended ACR and set-top box data across a nationally representative US TV viewing footprint comprised of more than 12 million households and 100 million addressable devices in the US and the ability to scale audience reach at the regional level, with plans to increase this scale via the integration of additional data sources
- Rich Data Sets: Granular audience data via our DMP can be coupled with TV viewing data— including program-level CTV data segments— to reach the most relevant and responsive consumers
- Programmatic Execution: Managed service, self-service, and hybrid platforms maximize the efficiency, speed, and precision of campaign delivery across an expansive supply network
- Actionable Analytics: Advanced and customizable measurement solutions that can actively inform campaign planning and optimization
To learn more about our TV Intelligence solution, check out our latest press release here.
88% of Americans use a second-screen digital device while watching TV.
Own the Living Room
CTV offers a fully viewable, non-skippable, premium video viewing environment that allows brands and marketers to reach unique audiences through the landscape of television.
Check out our 2021 CTV Guide for Advertisers to learn how to activate your CTV campaigns today!
What kind of results can you expect? Have a look at a recent case study that showcases how our one fast-food restaurant brand leveraged our TV Intelligence solutions to drive awareness and incremental store visits.