The Power of TV Intelligence
Available through the Tremor Video DSP and the Unruly SSP, the components of Tremor International’s end-to-end platform, the TV Intelligence solution is an expansive dataset inclusive of Set-Top Box (STB) and cross-screen panel ACR data, coupled with captivating video creative to support marketers’ TV and cross-device media strategies.
EXTENSIVE SCALE: TV viewership data captured from a nationally representative footprint of 44MM US Households
TARGETING PRECISION: Blended TV data allows for multiple targeting options: 1:1 or modelled to balance accuracy and scale
ADVANCED CUSTOMIZATION: Near limitless audience segment customization options to align with campaign goals
ACTIONABLE INSIGHTS: Suite of fully customizable measurement solutions including cross-platform reach and frequency to validate performance
END-TO-END TECHNOLOGY STACK: Our platform supports flexible activation, efficient pricing, and greater control over media quality
DEDICATED SUPPORT TEAM: Proven experience curating, activating, and measuring TV audience targeted campaigns for brands
REACH NEW AUDIENCES: Target viewers of non-ad supported content
EXTEND REACH: Suppress audiences who have already been exposed to your campaign on linear TV
INCREASE FREQUENCY: Retarget viewers exposed to your brand ad on linear TV
COMPETITIVE CONQUESTING: Expand your audience by targeting viewers exposed to competitors’ TV ads
TENTPOLE EVENT ALIGNMENT: Reach viewers of tentpole events to drive brand association
Explore Our New TV Marketplace
You can now discover, search and select TV-centric inventory for turnkey campaign activation and customization across Connected TV (CTV) and all-screen video.
Customized Measurement Solutions
Insights Designed To Optimize Your TV Initiatives
TV Reach & Frequency Analysis
Incremental Reach (CTV vs. Linear)
Foot Traffic Attribution (TV + Digital)
TV Tune-In Attribution
Next Day Premiere Insights
What kind of results can you expect? Have a look our continually updated case study library to discover how brand advertisers across a variety of verticals have harnessed the power of TV Intelligence and other Tremor Video solutions to drive their priority KPIs.