Customizable Targeting Tactics
Our portfolio of customizable targeting tactics makes it easy to reach travel-centric audiences like Family Travelers, Frequent Domestic Travelers, Holiday Travelers and more.
- Reach consumers who are actively raising their hand for your brand or destination based on their online viewing behaviors*
- Leverage location-based targeting to engage those who’ve recently jumped back into travel visiting locations like hotels, train stations, airports, etc.**
- Tap into unified social data to target consumers who are looking forward to or planning to travel based on their engagements.***
- Customize your creative using Data-Driven Creative solutions and dynamic formats like branded frames and overlays, QR codes for CTV, end cards and more!
*web behavioral data powered by Dstillery
**location based targeting powered by partners like 9th Decimal, Cuebiq, Placed
***powered by ICX
Whether they’re road tripping or jet setting, consumers are getting out and seeing the world!
- CONSUMERS ARE READY TO TRAVEL WITHIN THE US*
- 41% of those surveyed in March 2021 hope to travel within the US in 2021, an increase from our 2020 Holiday Insights Report where only 14% of respondents reported they planned to travel out of state
- 63% of those who hope to travel within the US plan to do so by summer of 2021, while 37% plan to travel during the fall or winter months
- 25-34 year olds are most likely to plan to travel within their own state
- TRAVEL ABROAD WILL SPIKE IN THE SUMMER & FALL OF 2021 WITH CONSUMERS RESEARCHING OPTIONS NOW*
- 52% hope to travel abroad in the 2nd half of 2021
- 18-24 year olds and 35-44 year olds are nearly twice as likely to plan to travel abroad than consumers 45+
- CONSUMERS ARE COMFORTABLE, ONCE AGAIN, WITH FLYING AND DRIVING*
- For those planning to travel domestically but outside of their home state, 54% plan to drive and 46% plan to fly to their destination
- For those planning to travel abroad, 79% plan to fly and 21% plan to drive to their destination
*Unruly / MTM, 2021 Consumer Insights Report
63% of consumers who hope to travel within the US plan to do so this summer. Get your brand in front of these eager travel enthusiasts! (Unruly / MTM, 2021 Consumer Insights Report)
Ready for take-off? CTV is here to help get consumers to their next destination.
Check out the latest version of our CTV Guide for Advertisers highlighting how you can reach travel enthusiasts
Check out how a major hotel booking service reached travel enthusiasts along their planning journey by leveraging CTV: