Unlock the Power of CTV with VIDAA & Tremor International

Two leading tech platforms with a shared passion for TV innovation have united to curate exclusive, data-driven and impactful CTV opportunities for advertisers across the globe.

About VIDAA

VIDAA International is a technology and innovation company whose main product is the VIDAA Smart TV OS and Content Platform. VIDAA International was founded by the Hisense Group and other investors in March of 2019 with the objective of building a market leading Smart TV OS and Content Platform that placed the consumer at the center of the experience.

Learn more about VIDAA here and Hisense here.

About Our Partnership

Founded upon both companies’ mutual commitment to fulfilling the ever-evolving promise of CTV and making it a reality for advertisers, our strategic partnership is designed to drive audience engagement, brand equity and business impact for our clients.

Our partnership with VIDAA International spans across Tremor International’s end-to-end platform and includes exclusive access to ACR data, the selection of Unruly as its SSP, enabling global access to all of their video and native display media, and the integration into Unruly’s ad server Spearad.

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Key Benefits for Advertisers include:

  • Exclusive access to VIDAA ACR data integrated into Tremor’s TV Intelligence (TVI) solution comprised of 44MM US households, which will be expanded to select global markets with data sourced from a variety of smart TV devices including Hisense, Toshiba and other original equipment manufacturers (OEMs) 
  • Centralized access to this ACR data within the Tremor DMP enables support for activation of this exclusive data set via the Tremor Video and Amobee DSPs as well as programmatically via PMPs 
  • ACR data can be activated by Unruly’s extensive publisher and supply partner footprint to enable more targeted inventory for advertisers 
  • Proprietary measurement capabilities for TV Intelligence campaigns
  • Curated inventory + data packages within our TV Marketplace via Tremor Video’s DSP for enhanced discoverability